The objective of marketing planning is to achieve the company's business goals. Understand the current business situation. There are several steps to follow during the marketing planning process: 1. Then, in the second phase, you create and develop marketing strategies. During this phase, you evaluate past promotions to verify their success, analyze the competitors and determine objectives. The first phase consists of analyzing the current situation to decide which area requires more focus. Marketing planning can involve two main phases. Related: How to Write a Marketing Plan (With Examples) What are the steps in the marketing planning process Most companies renew their marketing plan once a year but assess the plan's performance and adjust it for the rest of the year. The short-term plans help to solve recurring issues. It is the responsibility of the mid-management. Short-term marketing planning: Short-term marketing planning is marketing planning for less than a year, like bi-annual or annual plans. Long-term marketing planning includes, for instance, the selection of a price policy, a distribution channel and media advertising. This marketing planning sets future objectives and strategies, and it prepares a framework in which short-term plans are created. It is the top management's responsibility. Long-term marketing planning: Long-term marketing planning is marketing planning for more than one year. There are two types of marketing planning: A company that is in the launching phase, on the other hand, needs to focus on developing a go-to-market strategy Types of marketing planning For example, a company repositioning or rebranding requires more strategy and techniques to improve the new brand's visibility. Some phases may acquire more or less importance according to that particular situation. You can adapt marketing planning to the organization's situation, like the launching, routing planning or repositioning. Marketing planning is a process that allows to determine goals and develop marketing strategies and techniques to achieve these goals.Īnalyzing the existing situation, information and marketing opportunitiesĭesigning and developing a marketing strategyĪllocating resources to achieve these objectives In this article, we explain what marketing planning is and its different steps. If you are a business owner or marketing enthusiast, you may want to know more about marketing planning. Marketing planning helps you set marketing goals and achieve them. Organizations use various marketing methods to reach their business goals and position their brand.
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